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In Search of Everyday Peace Makers: A Holiday Wish
It is the aspiration shared on countless seasonal greetings — peace on earth. Music and verse speak of it wistfully. When words fail, as in the midst of unthinkable loss in Newtown, Connecticut, it...
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5 CMOs Identify The Characteristics of Successful Teams
Strategy, no matter how insightful and comprehensive, does not insure execution. Action plans, no matter how detailed or innovative, are no guarantee goals will be realized. And every leader that has...
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What Sunday News Shows Would Sound Like If Mom Were A Producer
Sunday’s talk shows prompted a ridiculous line of thinking. I wonder what might happen if mom’s advice were to take hold. You see, my mother — the only person I’ve known personally that might approach...
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Why Storytelling Resonates
Some impressions are indelible. The golden sun, slowly dropping from view on a perfect horizon; the smell (and taste) of mom’s fresh-baked cherry cobbler; the eyes of a child in an early instance of...
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Deliver The Experience Or Lose The Relationship
A few might dispute the notion, but most will agree – relationship trumps everything. Whether in the business or personal arena, relationship provides the context in which almost everything is...
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The Question That Will Unlock The Cross Selling Challenge
We have all witnessed how quickly the wheels can fly off even the best initiative when the right hand doesn’t know what the left hand is up to. Progress, expansion of an organization’s reach and...
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The Key To Creating A Message That Resonates
The axiom says perception is reality. Translation — as if to taunt marketers and communicators, something more than brilliant content (or evident tangibles) impacts the interpretation of messages we so...
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Three Keys To Business Development That Produces A Harvest
How do we (really) measure progress? What constitutes appropriate ROI on what is plowed into business development efforts? In a recent post on the similarities between business development and...
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Mind Space, Rackspace and The Pursuit of Excellence: Reflections From A TEDx...
On the other end of the call Rebecca Helterbrand from TEDx San Antonio was saying, “congratulations…you’ve been selected…” And before I had time to process the news, she had me taking notes on...
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Quality Content Marketing Instigates Quality Conversations
The perspective of the lawyer was clear; “My time is far too valuable to be spent writing advertising copy or blogging.” Notwithstanding the fact that his comment belies complete disdain for what he...
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For A Message That Motivates, Begin With Intentional Listening
NOTE: This post on Intentional Listening originally appeared at MENGOnline. With thanks to the MENG folks for the Guest Shot, we now re-post here. Name the venue — sales and business development,...
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Want ROI From Marketing Communication? Shift Your Focus From Message Delivery...
Here’s the problem: we act like once we’ve delivered a message — transmitted it, produced it, hit “SEND” — that we have Communicated. Or, at least that we have done everything within our power to make...
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An Abundance Of Joy: A Holiday Note
Seth Godin’s post on December 23 hit a nerve. In an abundance of caution highlights a question: what might be the result if we were to act out of an abundance of joy? The difficulty? Seeing the...
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Why I Blog (And A Free Webinar Invitation)
According to Brandon Gallie, someone in the world creates a new blog every half second. So, if you stay with me to the end of this post, there will be a couple hundred more entrants into the...
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Five Keys to the Role of Marketing and Business Development in Today’s Law Firm
When marketing first inched its way into the legal industry, the mere announcement of capabilities seemed to serve a firm’s needs. As competition increased, the function evolved to include advertising,...
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3 Keys To An Authentic Voice — The Building Block of Social Media Marketing...
Dispute its reach if you like. Bemoan its shortcomings. Even refuse to participate (if you dare). But Social Media has exploded. And the reason should capture the imagination of anyone marketing a...
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The Issue With Messages That Fail
Maybe — just maybe the single biggest issue with messaging that fails to generate the desired response is the degree to which it is closer to fiction than fact. Heretical to suggest such a thing, I...
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Want To Instigate Dialogue and Lead? Choose Your Words Carefully.
Words matter. If the goal is to connect and build bridges, you’ll choose them carefully. They set tone, dictate parameters and conjure experiences that shape interpretation. The right words can...
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A Blog Anchors Your Online Strategy — Here’s Why…
Note: Kevin McKeown is a colleague, a friend, and a thought leader on blogging, social media and leadership. I hang on his content, appreciate his contributions to any conversation, and asked him to...
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Leadership, Communication and the Gift of Self-Awareness
Extraordinary leadership — the kind that inspires and motivates over the long haul — comes with an uncanny awareness of both circumstance and self. Most of us have known that rare individual who always...
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